One of the things I love about being a microenterprise counselor is being able to share information, tips, ideas, and insights gathered to help you continue to make your business more and more successful little by little each day.   1:1 sessions, classes, and workshops aren't going to start up in full swing again until July for Eugene clients but in the meantime, here are some branding tips from  Anne Marie Levis (of Funk/Levis Associates) who spoke at the Willamette Valley AMA lunch Wed. 6/9.
 
1.  Define  2.  Differentiate  3. Dramatize  But what does this mean?
 
1.  Define.  Define who you are.  This is the foundation. Personify your business and try describing it as you would a person.  I am (or we are)... passionate, dedicated, supportive, motivating, down to earth, practical...    Pick the top 5-10  words to describe your business.
 

Check out these two imaginative, transformative, fun and healing workshop opportunities.
Please help spread the word to those who might benefit!
The Power of
Empathy       
Thursday, April 22, 2010 6 - 9 pm (repeated on)
Friday, April 23, 2010 6 - 9 pm

Neighborhood Matching Grant Cycle to Open July 1

SKYDIVING WITH CHICKENS THIS THURSDAY!
Thur. night in Eugene (July 23rd from 5-7:30pm)
at Oregon Electric Station
Don't miss this presentation on the power of fear - called "Skydiving with Chickens!" -- a perfect talk for any business owner/manager! 
$20 or $25 at the door ($10 for students)  food and bev. included
arrive at 5 to mingle and network
www.smartups.org for more information or to register...