One of the things I love about being a microenterprise counselor is being able to share information, tips, ideas, and insights gathered to help you continue to make your business more and more successful little by little each day.   1:1 sessions, classes, and workshops aren't going to start up in full swing again until July for Eugene clients but in the meantime, here are some branding tips from  Anne Marie Levis (of Funk/Levis Associates) who spoke at the Willamette Valley AMA lunch Wed. 6/9.

1.  Define  2.  Differentiate  3. Dramatize  But what does this mean?

1.  Define.  Define who you are.  This is the foundation. Personify your business and try describing it as you would a person.  I am (or we are)... passionate, dedicated, supportive, motivating, down to earth, practical...    Pick the top 5-10  words to describe your business.

Check out these two imaginative, transformative, fun and healing workshop opportunities.

Please help spread the word to those who might benefit!

The Power of
Empathy       

Thursday, April 22, 2010 6 - 9 pm (repeated on)
Friday, April 23, 2010 6 - 9 pm

Two questions invariably come up when I am teaching marketing classes.  In my most recent iteration of marketing, a class offered in Junction City titled “Finding Customers,” this was no exception.  I threw in a third that came up online today with one of my students.  Call it bonus value.

1. The first question goes something like this:  Two customers walk into my bar…  Or rather one customer.   And it’s not a bar, it’s a cleaning service, a booth at an event, etc.   And he/she isn’t a customer because he/she hasn’t bought anything.  The point is: joy of joys, someone has expressed interest in my product or service but he/she didn’t actually buy anything.  And this keeps happening!   I need the buying part to start happening so bills can be paid and I can live happily ever after. 

Neighborhood Matching Grant Cycle to Open July 1

SKYDIVING WITH CHICKENS THIS THURSDAY!

Thur. night in Eugene (July 23rd from 5-7:30pm)

at Oregon Electric Station

Don't miss this presentation on the power of fear - called "Skydiving with Chickens!" -- a perfect talk for any business owner/manager! 

$20 or $25 at the door ($10 for students)  food and bev. included

arrive at 5 to mingle and network

www.smartups.org for more information or to register...