It is not enough to create a website. You must maintain it\, refresh it\,
keep the tech current...and you must learn to market the website
itself. We will examine both Incoming and Outgoing traffic and the
tricks &\; tools available to reach your market. We’ll discuss
selecting and purchasing keywords\, using search engines and free
sources\; email marketing &\; newsletters\, e-zines and ads\, using
quicklinks\, and grading and evaluating your site to ensure it is in
the service of your business!
Instructor\: Martin Desmond
Location\: Community Service Center\, Junction City
Last of three sessions.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE:20100310T080458Z DTSTART;VALUE=DATE-TIME:20100311T020000Z DTEND;VALUE=DATE-TIME:20100311T040000Z UID:http://www.edev.org/node/548 URL;VALUE=URI:http://www.edev.org/node/548 SUMMARY:Guerrilla Marketing\, Part 1 (the Cake) - Junction City DESCRIPTION:This class will cover the phenomenon called guerrilla marketing\, a term coined by Jay Conrad Levinson in his 1984 book Guerrilla
Marketing that has since entered
popular vocabulary and marketing textbooks. In this class\, learn
to grow your small business using time\, energy and creativity more than dollars.
- Free and low cost marketing tools\, techniques\, and tips to
empower your business
- Targeted\, low-cost marketing tactics
- Opportunities unique to the small business owner and how to
capture them
-How to get results!
Instructor\: Jennifer Teehan
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE:20100310T080458Z DTSTART;VALUE=DATE-TIME:20100317T020000Z DTEND;VALUE=DATE-TIME:20100317T043000Z UID:http://www.edev.org/node/557 URL;VALUE=URI:http://www.edev.org/node/557 SUMMARY:eDev/BDC Fern Ridge Business Series\: Sales - Finding & Keeping Customers DESCRIPTION:Instructor\: Chris Nystrom
Location\: Community Service Center\, Junction City
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE:20100310T080458Z DTSTART;VALUE=DATE-TIME:20100318T023000Z DTEND;VALUE=DATE-TIME:20100318T043000Z UID:http://www.edev.org/node/569 URL;VALUE=URI:http://www.edev.org/node/569 SUMMARY:Guerrilla Marketing Workshop\, Part 2 (the Icing) - Junction City DESCRIPTION:**Please note\: you must have attended Guerrilla Marketing Part 1 to attend this Guerrilla Marketing Part 2!
With the framework for the attitudes and especially the tactics that make up guerrilla marketing in hand\, entrepreneurs will have the chance to bounce ideas with each other\, brainstorm\, and hopefully leave inspired with new creative ideas to go out and try or existing ones to tweak in part 2 of this two part series.
Also\, as always in my marketing classes\, feel free to bring
marketing materials that you already have and would like feedback on. We are here to catch each other’s typos before the world sees!
Facilitator\: Jennifer Teehan
Location\: Community Service Center\, Junction City
Email marketing is a low-cost\, highly effective marketing tool. Learn how
begin or improve your own email marketing campaign and to create emails that get opened and read!
Instructor\: Jennifer Teehan
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE:20100310T080458Z DTSTART;VALUE=DATE-TIME:20100331T143000Z DTEND;VALUE=DATE-TIME:20100401T043000Z UID:http://www.edev.org/node/570 URL;VALUE=URI:http://www.edev.org/node/570 SUMMARY:Social Media Marketing & Your Business\, Part 1 - Junction City DESCRIPTION:An Overview\:
Social media offers the potential to reach millions of customers. This same ubiquity also poses a challenge\: how to set your business apart in this crowded space. An overview of social media\, the class will cover the common social media sites as well as set the tone for how to set yourself and your business up for success in this
whole new online world.
Instructor\: Shawn Winkler-Rios
Location\: Community Service Center\, Junction City
*Note\: this is pre-requisite for all other Social Media Classes
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