Instructor:  Jennifer Teehan   This class will address the phenomenon called ‘guerrilla marketing’, a term coined by J. Levinson in his 1984 book of the same title.  The term has since entered popular vocabulary ; the concept proliferates in marketing books...but what is it?  Attendees will learn to make the best use of their time, energy and creativity knowing:· Free and low-cost marketing tools to empower your business· How to rely on tactics, not an advertising budget· Where to focus your publicity efforts· How to keep records & learn from your  marketing endeavors· How to get results!