Instructor - Martin Desmond     It is not enough to create a website. You must maintain it, refresh it, keep the tech current...and you must learn to market the website itself.  We will examine both Incoming and Outgoing traffic and the tricks & tools available to reach your market. We’ll discuss selecting and  purchasing keywords, using search engines and free sources; email marketing & newsletters, e-zines and ads, using quicklinks, and grading  and evaluating your site to ensure it is in the service of your business!